I have a niece who is only eight years old, but she is already a total "binge-watcher." As her favorite Auntie, every time I visit, watching cartoons on NOW TV with her is practically a ritual. It used to be a cozy bonding time, until one trip to the countryside turned into a nightmare. The signal there was terrible—videos kept buffering and spinning, and seeing her little face scrunch up in disappointment made me want to pull my hair out.

That’s when my intuition kicked in: True security comes from "control." In this streaming era, if you don't actually hold the video file in your hand (locally), your viewing experience is always at the mercy of the internet. I realized that if I could download her favorite shows in advance, we could handle her "TV cravings" calmly, whether we were in a signal-dead zone in the country or on a long flight.

Download Now TV videos

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For more UK streaming service tips: How to download ITVX videos?

Can I Download Videos from NOW TV?

The answer is yes, but as someone who appreciates a smooth experience, I have to say: the official feature is "clunky."

I remember the first time I tried to save cartoons for my niece; I opened the official app on my phone and quickly found the download button within her Entertainment Membership (where all the kids' channels live now).

Although it sounds simple, I have to pour some cold water on it: The official download method is only friendly for mobile devices (phones/tablets) and is full of "hidden strings" that will drive you crazy. If you want to watch NOW TV offline on a laptop, or keep the videos forever for your kids to re-watch, please skip directly to "Method 2."

Method 1: How to Download NOW TV Videos on Android/iPhone

If you have an active NOW TV Membership, you can indeed cache some videos on your phone during your spare time.

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Data Warning: You can download using Wi-Fi or mobile data (4G/5G). Just be careful—if you forget to toggle "Download over Wi-Fi only" back on, a few episodes of PAW Patrol could easily eat up your monthly data plan!

The steps are as follows:

Step1
Open the NOW App on your iPhone or Android and ensure you are signed in. Go to the menu and select your active Membership (e.g., Entertainment or Cinema).
Step2
Tap on the show you want to watch. If the content supports offline viewing, you will see a Download icon (usually in the top-right).
Note: Just be aware that not every single title is downloadable due to licensing rights—sometimes the "Download" button just isn't there, which can be frustrating.

Download Now TV videos 

Step3
When your content is downloaded, you can view it by clicking on the My Downloads icon at the top right corner of the screen.
 
 

This looks perfect, right? But in practice, I ran into many "usage conditions" the officials didn't explicitly advertise:

  • Expiration Anxiety: Downloaded videos usually expire in 30 days. Worse yet, once you press play, you must finish watching within 48 hours, or it will self-destruct. I’ve had videos suddenly become unplayable right in the middle of a trip, and dealing with a crying niece was a headache.
  • Device Restrictions: You cannot export the files from your phone, nor can you cast them to a TV (due to DRM restrictions).
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That's too much hassle! I want to watch offline on my MacBook or Windows laptop without worrying about expiration dates. Is there a way?
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Absolutely. This is why I strongly recommend "Method 2," which helps you completely break free from the official App's chains.

Method 2: Offline Viewing Options When You Prefer a Computer

The download feature in the NOW TV app is primarily designed for offline viewing on supported devices, and it may come with certain usage conditions. In some situations, it can also be less predictable—especially when you’re away from a stable connection. Users have reported that despite having downloaded NOW TV videos, they find themselves unable to play them offline:

Download Now TV videos

This can happen because offline items from NOW TV are typically managed within the app’s viewing environment, meaning playback may depend on factors such as sign-in status, device eligibility checks, app updates, or temporary availability conditions. As a result, when you’re fully offline, the official offline experience may not always behave as expected.

If the NOW TV videos could be downloaded in a universally compatible MP4 or MKV format, this issue would be effortlessly resolved, or you can screen record NOW TV. Not only would you be able to enjoy seamless offline viewing, but you could also preserve the video indefinitely.

If you want to escape these limits—if you don't want to be chased by a 48-hour timer, if you want to save videos to a hard drive forever, or copy files to an iPad for your kids—then using a third-party tool to save videos as standard MP4 files is the only solution.

Optional Tool: StreamFab NOW Downloader

download nowtv videos

StreamFab is one of the few tools on the market that can stably process NOW TV streams. It is not a simple screen recorder; it downloads the video file directly from the source.

Why Choose This Method? (Key Features):
  • Source Direct Download: Unlike screen recorders that drop frames and degrade quality, this downloads the native .mp4 file.
  • Keep Forever: Even if your NOW Membership expires, the videos saved on your hard drive remain playable. This is great for collecting classic kids' shows.
  • Fast Batch Downloading: It intelligently recognizes entire series, letting you add a whole season of cartoons to the queue in one click. It’s much faster than recording episode by episode.
  • Metadata Retention: Automatically downloads posters, titles, and summaries, keeping your library organized and looking good.

Operation Steps

Step1
Install and open StreamFab, then complete the initial setup (language, storage location, and basic preferences).

download nowtv videos

Step2
Log in to your NOW TV account, select the video you wish to download, and begin playback. A window will appear, prompting you to customize your output options, including the selection of episodes, audio, subtitles, and more.

download nowtv videos 

Step3
Confirm the episodes you want to download in the popup, select 720p quality and AAC 2.0 audio (perfect for headphones and mobile devices), and click "Download Now."

download nowtv videos

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Marcia
Since switching to this method, the movie-watching experience for my niece and me has completely changed. Now, I use StreamFab at home on high-speed Wi-Fi to download whole seasons of Peppa Pig to my iPad. No matter where we go, I just tap play, and it works flawlessly—no more staring at that annoying buffering wheel.
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StreamFab is for personal use only. Please do not share downloaded content with third parties.

FAQ

Since the official stream supports 1080p, why does the tool only download 720p?

This is simply due to current technical limitations with DRM protection. Most third-party tools are restricted to the 720p stream. However, for offline viewing on phones, tablets, or even laptops, a native 720p file offers excellent clarity without the massive file size of a 1080p recording.

Will downloaded videos expire after 48 hours like in the official App?

Absolutely not. Videos downloaded with StreamFab are standard MP4 files without encrypted timestamps. As long as you don't delete them, they stay on your hard drive forever.

What should I do before traveling to reduce buffering/offline issues?

Update the app, sign in once on a stable connection, download eligible titles over Wi-Fi, and test playback briefly before you leave.

Conclusion

NOW TV is undoubtedly a platform rich in content, with great dramas and sports. While it offers an official download feature, the strict "48-hour viewing window" and "device binding" often make true offline viewing feel restrictive.

If you are looking for the security of "Download to Own," or need to watch offline on non-mobile devices, then StreamFab NOW Downloader is the most reliable alternative. It trades ultra-high resolution for 100% freedom and permanent ownership, and in my opinion, that is a trade worth making.

Legal Disclaimer
This article is for information and software review purposes only. Please adhere to local laws and streaming service terms. All content downloaded via StreamFab is for personal offline viewing only and must not be used for commercial purposes or public distribution.