Netflix Raises Price in 2025: Words from a Loyal Netflix Streamer

When prices go up, my first question is simple: What do I pay now and is there a smarter plan for me? If you’re here for quick answers, here’s the short version (U.S. pricing):

Standard with ads: $7.99/mo (up from $6.99)

Standard (ad-free): $17.99/mo (up from $15.49)

Premium (ad-free, 4K/HDR): $24.99/mo (up from $22.99)

Netflix announced this round of increases on Jan 21, 2025; changes hit you on your next billing cycle. The same wave covered Canada, Portugal, and Argentina too.

Grab the visual:

Did Netflix raise their price again? 

Yes, this is another increase. The ad-supported tier went up for the first time to $7.99, while Standard moved to $17.99 and Premium to $24.99. Netflix said the new prices roll in on your next bill.

Why now?

From my read of earnings coverage and industry reporting, Netflix is pushing on three fronts:

1. bigger content bets (including live shows/sports-like events)
2. a maturing ads business
3. a product mix that nudges people into the plan that fits their real usage.

Polygon’s roundup notes the price rise alongside Netflix’s push into live events (e.g., Jake Paul vs. Mike Tyson; NFL games), which is costly but sticky. 

What the broader market is doing:

• Digital entertainment spend grew past $57B in 2024 in the U.S., and ad-supported streaming (AVOD/FAST) ad revenue approached $23B (Omdia via DEG). That tells me ad-supported tiers are not a side show anymore—they’re mainstream.
• Households paying over $101/mo for streaming more than doubled vs. 2021, and average household streaming spend was up 14% YoY in Jan 2024 (Bank of America Institute). In other words, some people are consolidating into bundles, others are splurging—behavior is polarized.

“What should I pick now?—my 30-second decision path

Here’s how I personally decide (U.S. examples; check your local pricing in-app):

Do I truly need 4K/HDR and multi-device heavy use?

Yes → Premium ($24.99).

No → keep reading.

Can I live with ads?

Yes → Standard with ads ($7.99).

No → Standard ($17.99).

Do I download a lot for flights/commutes?

Ad-supported plans can download, but there’s a hard cap: 15 downloads per device per calendar month. Heavy offline viewers (like me during travel months) may want ad-free to avoid hitting that limit fast.

Sharing across households?

Netflix supports Extra Member add-ons (Standard/Premium only). In the U.S., you’ll typically see ~$7–$9 per extra member depending on plan and periodic policy changes; check price and availability inside your account flow.

Smart ways I lower the bill

Carrier bundles/Perks

Verizon offers a Netflix (Standard with Ads) + Max (With Ads) bundle for $10/mo as a myPlan perk (and shows up in help docs as a $10 “Netflix & HBO Max” perk). If I’m already on an eligible plan, this is an easy save.

Rotate subscriptions (“seasonal” streaming)

With multiple services raising prices, I rotate: subscribe for a show/season, cancel, repeat. The BoA data shows some households spend much more, but others compensate by trimming—rotation keeps my average steady.

Tune downloads to your plan limits

On ad-supported plans, remember the 15 downloads/device/month cap. If I’m traveling more this month, I’ll bump to Standard ad-free temporarily, then drop back.

Enjoy Netflix without Hassel at the Lowest Price

Looking to get the most out of your Netflix subscription despite the recent Netflix price hike? Planning to cancel Netflix once you streamed all the episodes you want?

Make the most of your Netflix subscription, even with the price increase. Enjoy Netflix without ads even if you choose an Ads-supported subscription plan. How to achieve it?

Tips: Download Netflix Videos with Ads-Subscription

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Impact of Netflix Rasing Price for Streamers

The rising Netflix price may come as a shock to some and could have several effects on viewers, including potentially leading to some subscribers canceling their accounts. With more and more streaming services entering the market, some viewers may find it difficult to justify the higher cost of a Netflix subscription. 

On the flip side, the price increase may also push Netflix to continue investing in original content, offering viewers a more extensive selection of high-quality shows and movies. This increased investment could lead to a more satisfying viewing experience for those who choose to stick with the platform.

Additionally, the price hike could have an impact on family or group accounts, where multiple viewers share a single subscription. The increased cost may prompt these users to reevaluate their viewing habits or consider upgrading to a higher-tier plan to accommodate more simultaneous streams.

Whether this leads to more cancellations or a renewed commitment to the service remains to be seen, but the impact will be felt by subscribers across the board.

Conclusion

Netflix raised prices again in January 2025—to $7.99 (Standard with ads), $17.99 (ad-free Standard), and $24.99 (Premium)—with changes applying on your next billing cycle. To protect value, match the plan to how you actually watch: the ad tier is cheapest, but remember it limits downloads to 15 per device per month; heavier offline viewing or multiple 4K screens may justify an ad-free or Premium upgrade. If you share outside your household, factor in Extra Member costs (around $8.99 in the U.S.), or consolidate on one plan. Also look for legitimate savings like Verizon’s $10 Netflix + Max bundle perk, and consider rotating services around new releases to keep your monthly spend predictable.

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